LifeSkills

This is the branding for the Maritime Augmented Reality Museum, or for short, the MAR. The MAR is a maritime museum that would use augmented reality to allow guests to interact with the exhibits. The exhibits would hold numerous lost objects found deep below the sea, as well as taking you through many of the urban legends that exist around the deep sea.

 

To begin, I created a mood board, sketched over 150 logos, and started to develop icons for the brand. I then took this and created tickets, a museum pamphlet, an advertising video, different merchandise, and a mobile application.